Cookie Policy

This Cookie Policy explains how HappyEnding Casino uses cookies and similar technologies on our website (the ‘Site’). It sets out what cookies are, why we use them, how long they may remain on your device, and the choices you have to control them.

This policy should be read alongside our other privacy and legal information, including our Privacy Policy and Terms and Conditions.

What cookies are (and why websites use them)

Cookies are small text files placed on your computer, mobile phone, tablet, or other device when you visit a website. They help websites remember information about your visit - for example, whether you are logged in, your preferences (such as language), and how you move around pages.

We may also use similar technologies such as pixels, tags, local storage, and software development kit identifiers. For simplicity, this policy refers to all of these as ‘cookies’.

How we use cookies to improve security, performance, and your experience

We use cookies to:

• Keep the Site working properly and securely, including protecting accounts and preventing fraud or misuse.
• Enable core features, such as logging in, navigating between pages, and maintaining session integrity.
• Remember your preferences, so you do not have to re-enter them each time you visit.
• Understand how visitors use the Site, so we can improve performance, content, and usability.
• Measure the effectiveness of our pages and communications.
• Support customer service features such as live chat and help tools.

We do not use cookies to guarantee outcomes, winnings, or any specific results. Cookies are used for functionality and measurement, not to influence gameplay outcomes.

The main types of cookies we may use

Cookies generally fall into four categories. Some cookies are set by us (first-party cookies) and some are set by service providers we use (third-party cookies).

Essential cookies - the ones the Site cannot run without

Essential cookies are necessary for the Site to function. They are used for things like:

• Maintaining your session and keeping you logged in (where applicable)
• Enabling page navigation and basic features
• Helping detect suspicious activity and protecting the Site from abuse

If you block essential cookies, some parts of the Site may not work at all.

Functional cookies - small upgrades that make the Site feel smoother

Functional cookies help the Site remember choices you make, such as preferred settings. These cookies may support:

• Remembering certain user preferences
• Keeping the experience consistent across pages
• Supporting optional tools that improve usability

Disabling these cookies may mean the Site still works, but feels less personalised or convenient.

Performance and analytics cookies - how we learn what to improve

Performance cookies (including analytics cookies) help us understand how visitors interact with the Site. They may collect information such as:

• Which pages are visited most often
• Time spent on pages and common navigation paths
• Whether users encounter errors
• General device and browser information (for example, screen size or browser type)

We use this information to improve page load times, fix issues, and make the Site easier to use. Analytics data is typically aggregated and used to spot trends rather than to identify you directly.

Marketing cookies - used to measure and tailor promotions

Marketing cookies may be used to:

• Measure the success of advertising campaigns
• Limit how often you see certain promotional messages
• Show content that may be more relevant to your interests, including on third-party platforms

Where required, we will ask for your consent before placing marketing cookies. If you choose not to allow them, you may still see promotions, but they may be less relevant.

Session cookies vs persistent cookies - how long they last

Some cookies are ‘session cookies’, meaning they expire when you close your browser. Others are ‘persistent cookies’, meaning they remain on your device for a set period or until you delete them. How long a cookie lasts depends on its purpose and the settings defined by the cookie owner.

Third-party cookies and services we may use

Some services we use may place cookies on your device to provide their features. These can include:

• Analytics providers (to help us understand Site usage and performance)
• Customer support tools (such as live chat or ticketing features)
• Security and anti-fraud tools
• Payment and checkout-related services (where applicable), to support transactions and prevent fraud
• Advertising and measurement partners (where used and where consent is required)

These third parties may process data in accordance with their own privacy policies. We aim to use reputable providers and limit third-party cookies to what is necessary for our operations and user experience.

Consent - how cookie choices are handled

Where required by applicable laws, we will request your consent for non-essential cookies (such as analytics and marketing). You can change your choices at any time via the cookie settings interface on the Site, if available, or by using your browser controls.

If you withdraw consent, we will stop using the relevant cookies going forward. Please note that withdrawing consent will not automatically delete cookies already stored on your device - you can remove those through your browser settings.

How to manage, disable, or delete cookies in your browser

Most browsers allow you to control cookies through their settings. Depending on your browser, you can:

• Block all cookies or only third-party cookies
• Delete existing cookies
• Set rules for specific websites
• Receive prompts before cookies are stored

If you disable cookies, you may find that some features do not work properly. For example, you might be logged out unexpectedly, certain preferences may not save, and some pages may not load as intended.

To manage cookies, look for options such as ‘Privacy’, ‘Site settings’, or ‘Cookies’ in your browser’s settings. You can also use your browser’s help section for step-by-step instructions.

Do Not Track and similar signals

Some browsers offer ‘Do Not Track’ or similar features. Because there is no universal standard for how websites must respond to these signals, the Site may not respond to all such requests. We will continue to review best practices and applicable requirements.

Updates to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes to the Site, legal requirements, or the cookies and providers we use. Any changes will be posted on this page, and the updated version will apply from the date it is published.

Last updated: 31 August 2026.

Questions or concerns - how to contact us

If you have questions about this Cookie Policy or how we handle privacy-related matters, please contact us at support@happyendingcasino.com. You can also visit our Responsible Gaming page for tools and guidance designed to help you stay in control of your play.